Two Distinct Minds

February 3rd, 2010

We have two distinct minds—our conscious mind and our subconscious mind.

Most of us are very aware of our conscious mind because we “seem” to spend a great deal of time there. However, depending on which study you read, it has been proven that 60-95% of the decisions we make and the behaviors we exhibit are generated by our subconscious mind. Think about that staggering percentage and now think about your daily routine. When you got up this morning did you give any specific thought to the routine of getting ready and preparing for your day? Did you implement any step out of traditional order? If you took the kids to school or drove to work, did you drive the exact same route as yesterday? As you have continued through your day have you given any specific thought to breathing? There is always an exception to every rule, however, in most cases the answer to all these questions for many would be ‘no.’

As we live new experiences our subconscious mind very quickly stores data, creates neuro-pathways, and develops routines that allow us to easily duplicate an action or process in the future like driving to work and, yes, breathing. These pre-existing processes are convenient and even helpful. However, there are two questions I think are important to ponder.

  • Are you comfortable spending a significant portion of your life on autopilot?
  • How can you tap into the power of your subconscious mind to accomplish what is meaningful in your life?

Autopilot is fine for certain things like which to do first take a shower or have a cup of coffee. However, being on autopilot allows us not to be ‘present’ and provides for missed opportunities. How many opportunities have you missed with your family, your spouse, or at work to do, say, or be something better simply because you were on cruise control. Applied knowledge is power and understanding the power of our subconscious mind allows us to step out of autopilot and unleash our untapped potential. Do you really know what you want? Can you see it clearly in your mind down to the smallest detail? Have you written it down in a clear and concise manner? Do you know why you want it? Do you believe you can obtain it? Charles Simmons, author of Your Subconscious Power states, “Your subconscious thrives on knowledge. In dealing with a condition of life, whether it is a problem or an opportunity, consciously observe its traits. Then decide how you deal with the condition. Assign your knowledge, and your intention to act, to your subconscious. With its reserve of knowledge, your subconscious will then come to your aid.”

Tapping into the power of your subconscious mind can begin by committing to two things. First, deliberately focus your conscious action on positive and results-oriented action. Your subconscious will record these patterns which will help you maintain a positive attitude and focus even when life events take place that could take you off course. Second, change negative influences by deliberately cultivating positive habits that offset negative ones. You cannot erase a negative or bad habit; however, you can replace it with a new and positive influence by simply creating a new pattern your subconscious mind finds noteworthy and is worth repeating. Affirmations are a great system to help make these positive changes take place.

There are so many things in our environment that we cannot control nor influence. However, we have an incredible power source in the combination of our conscious and subconscious mind that is totally within our control. Take control of your destiny, your life, and your success by effectively using the power of your two distinct minds.

Tammy A.S. Kohl is President of Resource Associates Corporation. For over 30 years, RAC has specialized in business and management consulting, strategic planning, leadership development, executive coaching, and youth leadership. For more information visit http://www.resourceassociatescorp.com/ or contact RAC directly at 800.799.6227.

The Leader as Coach

January 27th, 2010

Vision alone is not enough.

Much like a football team that is playing in the Super Bowl, having a game plan and the desire to win is important. Unfortunately, my Steelers will not have a chance to repeat this year. However, winning depends on execution. One of your primary roles as a leader is that of a coach. Coaches reinforce the results they believe people are capable of achieving.

One way to develop a winning team is to surround yourself with extraordinary people. Another is to surround yourself with ordinary people who through your leadership and coaching achieve extraordinary results. As Sam Walton once said “ … there’s absolutely no limit to what plain, ordinary working people can do if they’re given the opportunity and the encouragement and the incentive to be their best.” As a coach, your role is helping people develop winning attitudes and improve their skills. A coach helps people see beyond the problems, the limitations, and the “known” to focus on solutions and opportunities which are sometimes found by venturing into the “unknown.” If you are to create a winning team, you must be good at coaching. You must be able to inspire extraordinary performance from ordinary people. Coaching is seeing new possibilities and providing the support and guidance to help people and organizations to achieve new heights.

Coaching, though highly individual, has three basic functions. The first function of a coach is getting to know every person as an individual. If you are to coach them to higher levels of performance, you need to know what their skills are, what their level of knowledge is, what their goals are, and what you can do to help them reach their goals.

The second function of a coach is developing people and challenging them towards higher levels of achievement. Create a detailed development plan for and with each individual with whom you are directly working. Set goals, both short and long-term. Develop action steps and target dates along the way. Focus on those critical few action steps that are essential for personal and organizational goal achievement.

The third function of a coach is creating an environment for motivation. A motivating environment helps people become excited about setting and reaching goals. Figure out what inspires people and use this knowledge to create an atmosphere that stimulates high levels of productivity and effective decision making. Get to know what issues are important to each individual, Encourage people to talk openly and discuss problems as well as opportunities. Challenge them to go beyond their comfort zone. Help them to have the confidence to stretch themselves.

Your goal as a coach is to make the most of your most valuable resource, your people, and to maximize the skills, abilities, and knowledge of each person in the organization. Inspiring people to higher levels of performance has a lot to do with spirit, creating excitement, commitment, and desire. It is coaching ordinary men and woman to extraordinary achievements.

Tammy A.S. Kohl is President of Resource Associates Corporation. For over 30 years, RAC has specialized in business and management consulting, strategic planning, leadership development, executive coaching, and youth leadership. For more information visit http://www.resourceassociatescorp.com/ or contact RAC directly at 800.799.6227.

A Concept of Leadership

January 20th, 2010

Throughout the years, volumes have been written which list and elaborate upon the characteristics of leaders. You need only check the literature on the subject to discover that there are many characteristics and combinations of characteristics as there are leaders. With all of their differences, however, leaders do have some fundamental similarities.

  • Successful leaders have mastered the art of self leadership and authenticity. Authenticity implies genuineness, reliability, and trustworthiness.
  • Successful leaders have taken time to crystallize a personal vision of the future which will become the foundation or cornerstone for a shared vision. They are able to attract as well as inspire commitment among the people whose collective effort will make this vision a reality.
  • Successful leaders understand how to align and maximize resources to realize a vision. The leader’s role is to create alignment between vision, strategy, structure, processes, and people with focus on attracting and maintaining a loyal customer base.

As a leader, you must be many things to many people. First, you must have the capacity to create a compelling vision. If your vision is to excite people, it must take them to new levels of achievement. Then, you must be able to develop and implement the strategies that will guide people toward the vision, analyze the alternatives and possibilities, and set goals that will drive the organization to sustained success. To do this will require that you are able to function successfully in several areas. The first is your role as a visionary.

Leaders who are able to involve people in realizing a compelling vision provide a beacon for the future and a standard of excellence. Vision plays an important role in developing a winning organization. A compelling vision can play an important role in developing a winning organization. A compelling vision can motivate and empower everyone in an organization to seek higher levels of performance and achievement. People want to do a good job because realizing the vision is important to them. A compelling vision is inspiring and it is energizing. It provides an image of a better future that causes people to drive themselves to higher levels of achievement.

In the final analysis, you can’t really force people to be motivated. You can only create an environment in which people are motivated. A vision will release creative energies to successfully attain the desired results. It provides a reason for change and exploring possible uncharted waters with enthusiasm. It gives meaning to work and it encourages innovation. Individuals recognize the importance of their personal contribution to the overall whole. Vision helps everyone realize that their best interests are served by the success of the entire organization.

Vision alone is not enough. Look for future posts on the leader as a coach.

Tammy A.S. Kohl is President of Resource Associates Corporation. For over 30 years, RAC has specialized in business and management consulting, strategic planning, leadership development, executive coaching, and youth leadership. For more information visit http://www.resourceassociatescorp.com/ or contact RAC directly at 800.799.6227.

The Essence of True Customer Loyalty

January 14th, 2010

As a business we help companies adopt and implement customer loyalty as a management strategy, and we help employees inside those companies understand how they impact the success of loyal customer relationships. Therefore, I am acutely aware of service interactions—the good and the bad.

After my early gym routine this morning, I had a window of time to run across the street to the grocery store. It was approximately 7:20 a.m. and my goal was to pick up some necessities for the week. Based on how the store is laid out, my first stop was the deli. As I waited, because there was no one currently staffing the deli, I observed five staff members in the bakery, the produce section, and the floral department taking inventory, stocking produce, rearranging displays, and discussing certain NFL teams and their playoff status based on yesterday’s games. As I stood there patiently waiting to be helped, none of the five folks who could physically see me thought it important to go find someone to fill my deli order. Their priority was stocking and rearranging. After about five minutes a young lady appeared. She did not say good morning, Happy New Year, or make eye contact. She proceeded to put on her sanitary gloves and asked, “What can I get for you?” She filled my order and sent me on my way with a thank you.

The essence of customer loyalty is all about the points of connection—every single touch point your employees have with every customer. In my seven-minute deli experience there were at least 15 points of connection that were missed or poorly executed. Five staff members watched me wait in front of the deli counter and none of them took the time to acknowledge my existence or offer to find someone to assist me. In my opinion, this earns double demerits because they could clearly see I wanted something from the deli and did nothing about it. (10 points of connection missed). The lady working in the floral area took the time to talk with a bread vendor in lieu of offering assistance (1 point missed).

When the young deli worker appeared there was no eye contact and there was no greeting (2 points missed). Her attitude was lackluster at best. She really did not appear pleased to be at work serving a customer (1 point missed). As she was completing my order another customer appeared and her opening line was “What can I get for you?” with no additional pleasantries (another point missed).

Points of connection define the customer experience and determine how a customer rates their service and how they ultimately rate your business. Your business is dead without customers. Adopting customer loyalty as a management strategy is critical to the success of business and industry in our ever-growing service environment. If you want to make a significant difference in the results of your business for 2010, I would strongly encourage you look how customer loyalty is defined in your organization. I am confident that the five staff people watching me wait for assistance are not bad employees and they were genuinely “doing their job.” However, I am also confident store management does not embrace customer loyalty practices or my early morning shopping experience would have been quite different. Unfortunately, my experience with the deli that morning is not my first.

Why do I continue to shop there? It is the closest store to my home and office. However, next closest store is only about 3 miles further and I have decided to break my habit and investigate the other store. If their services prove to be better my current store will lose a 5-year, weekly customer. By my conservative calculations that nets approximately $20,800 worth of business.

Take a serious look at your organization’s customer loyalty standards, practices, and measurements. No business in today’s ever changing economic world can afford to lose a customer because of non-existent or inappropriate points of connection.

Tammy A.S. Kohl is President of Resource Associates Corporation. For over 30 years, RAC has specialized in business and management consulting, strategic planning, leadership development, executive coaching, and youth leadership. For more information visit www.resourceassociatescorp.com or contact RAC directly at 800.799.6227.

The Principles of Decision Making

January 6th, 2010

We talked in a recent post about making good decisions and how our attitudes and habits play a significant role in the decisions we make daily. We are bombarded with many decisions every day, and thankfully those decisions require little thought as we are relying on past habits and experiences to make the right decision at that moment.

At times, however, the problem is a bit larger or the decision is more complex. It is in these instances that a conscious and objective decision-making process is needed.

In these cases there are two qualities that will lead to more effective decisions: logic and an open mind. When you approach a problem, strip your mind of preconceived opinions and prejudices. Logically assemble and learn the facts of the situation. Webster defines logic as “the science of formal reasoning; the unavoidable cause and effect relationship between events to a particular conclusion.” By understanding the cause and effect relationship involved in a situation, you can formulate solutions that deal with the root of the problem, not just the results. By keeping an open mind, you can creatively develop many alternatives from which to choose when making your decision. The logical, open-minded approach to making decisions involves the following process:

  1. Identify and define the problem: You must clearly define the problem before you can solve it. Problems that remain vague resist resolution and create anxiety. Hazy, vague issues are impossible to deal with, and they often create a periphery of new problems. Crystallize the issues so you can deal with them one at time.
  2. Gather and analyze information: You must have accurate information to solve issues appropriately. If in your haste to find a solution you short-change this part of the process, you can create unnecessary delays and unintended results. The more information you gather about a particular issue, the more likely you will be able to reach a satisfactory decision.
  3. Development alternative solutions: If a solution to an issue surfaces quickly, it’s tempting to simply do it. The first solution you come up with, although acceptable, may not be the best. Take time to develop alternative solutions even when you don’t think you need them and be creative.
  4. Choose the best alternative: Most problems have several acceptable solutions. Picking the best one becomes a matter of degree. Narrow your choices down to a few of the best alternatives by evaluating your options. Consider how the solutions aligns with your goals, how it affects costs, what time is required, what are the risks, what do others you trust think, etc. After evaluating all alternatives, choose the one that best solves your problem.
  5. Take action: Now that you have weighed all of your alternatives and have chosen the best course of action, it’s time to act.
  6. Evaluate the decision: Finally, you should structure in-progress reviews and a final evaluation in order to gauge progress and evaluate final results.

Implementing these steps can be instrumental in breaking large challenges, issues, or problems into manageable steps. Don’t let “life” overwhelm you. Using this proven decision making model will enhance your confidence. Your personal and professional success is dependent upon your ability to make sound decisions in an appropriate time frame. May 2010 bring you success and happiness!

Tammy A.S. Kohl is President of Resource Associates Corporation. For over 30 years, RAC has specialized in business and management consulting, strategic planning, leadership development, executive coaching, and youth leadership. For more information visit www.resourceassociatescorp.com or contact RAC directly at 800.799.6227.

Authority vs. Power

December 30th, 2009

Successful leaders are individuals with high levels of personal power. Understanding the difference between personal power and granted authority is a significant distinction. Many people have the tendency to use the words authority and power interchangeably; however, these terms refer to two very different aspects of leadership.

Authority is the right granted from a person or organization to another to represent or to act in a specified way. For example, a CEO of a company is given the authority by the Board of Directors to run the company. In turn, the CEO places managers in positions of authority over the various divisions, business units, or departments of the organization.

Power is the capacity or ability to direct or influence the behavior of others. Former United States President, Dwight D. Eisenhower, captured the essence of this definition when he said, “Leadership is the art of getting someone else to do something you want done because he wants to do it.” Everyone possesses the potential to be powerful. Power is a personal talent that you can develop and use to achieve worthwhile goals. It does not depend upon title, rank, position, or authority. It’s simply the ability to motivate others to take specific actions.

Authority is granted but always has defined limits. Power is earned and can be limitless. Authority is derived through the position. Power is derived from an individual’s personal influence, which increases effectiveness. Two leaders in exactly the same position of authority can and will have different amounts of power. A person can possess a great deal of power and absolutely no authority. Conversely, someone can have authority and absolutely no power. Leaders who have not earned sufficient power sometimes make the mistake of trying to influence others by overexerting their authority. But excessive use of authority can cause employees to rebel in much the same way that children rebel against restrictive parents.

Effective leaders recognize authority as a valuable and necessary tool when used judiciously, and they invoke their authority extremely sparingly. Instead, they use the power they have earned to create a climate of trust, cooperation, and accomplishment in which people are positively motivated to pursue their own goals and the goals of the organization. In fact, the amount of responsibility you take on is directly linked to the amount of power and influence you possess. One way to further increase your personal power is to seek additional responsibility.

To be a successful leader, you must always be yourself. Be intentional about shaping your life according to your values and priorities. Trust yourself, believe in yourself, and be honest with yourself. Others will then trust, believe, and be honest with you. It is this foundation which enhances personal power. Excellent team leaders establish healthy open relationships with others. They foster mutual commitment in the pursuit of shared goals. Effective leadership is founded on cooperation never coercion.

Tammy A.S. Kohl is President of Resource Associates Corporation. For over 30 years, RAC has specialized in business and management consulting, strategic planning, leadership development, executive coaching, and youth leadership. For more information visit www.resourceassociatescorp.com or contact RAC directly at 800.799.6227.

Decisions, Habits, and Attitudes

December 23rd, 2009

Every day we are bombarded by decisions … what to do, what to eat, what to wear, what to read, what to watch or listen to, what to buy, what to say … the decisions are never ending.

The never-ending process of making decisions continues throughout your workday. Every time an employee asks you a question like, Can I leave early to go to my son’s lacrosse game, or Mary just called off sick and we need her part of the project today, what do we do? You are making decisions that impact your team or department’s results.

Fortunately, most decisions require very little conscious thought. In fact, we actually made many of the decisions a long time ago, and we’re simply executing them now out of unconscious habit. For example, we spend little or no time deliberating what driving route we take to work, what errands need to be accomplished over the weekend, or what clothes you throw on after getting home from work.

The emotional intensity of decisions depends upon the perspective of the decision maker. To a corporate executive, a decision that involves millions of dollars can seem routine, while the president of a local service club might agonize over luncheon arrangements for 15 members. A married couple might spend considerable time and energy deciding what color to paint their living room, while a marketing executive might design packaging for an entire product line in a very short time. Your attitudes and habits influence your actions and thoughts. You can improve your decision making skills by becoming aware of the existing attitudes and habits that have shaped your decisions in the past.

Take a few moments to list some of the important decisions you made in the past five years. Evaluate the quality of those decisions.

Did they produce the results you wanted? Are there any decisions you would change?

Next examine your decision making style. Did you tend to make the decisions impulsively, or did you take time to examine all of the facts? Did you involve others, or did you decide alone? Did you make the decision in a timely manner, or did you procrastinate? Did your decisions align with your goals, or were you swayed by external influences and other people’s opinions? Were there any decisions on your list that you made against your better judgment? Perhaps you had a hunch about what you should do, but you disregarded it. How did those decisions turn out? Write down your observations. Can you identify the habits and attitudes that either helped or hindered your decision making in the past?

Over the years your personal experiences and your daily application of formal knowledge have given you a sixth sense for what will and will not work in given situations. Intuition can serve you well in decision making. Research has revealed decisions based on instinct are frequently more accurate than those based strictly on factual analysis. Your best decisions will draw upon both the logical and the emotional facets of your personality. Listen to your inner voice and be sure your decisions pass the test of plain common sense.

Passing the common sense test is an important component of making a sound decision. However, for more complex decisions there is a proven decision making process which includes six key steps. We will share more specifics on the decision making process in a future post!

Tammy A.S. Kohl is President of Resource Associates Corporation. For over 30 years, RAC has specialized in business and management consulting, strategic planning, leadership development, executive coaching and youth leadership. For more information visit www.resourceassociatescorp.com or contact RAC directly at 800.799.6227.

Investing Time Through Purpose, Values and Vision

December 16th, 2009

You will get more out of your time when you learn how to get more out of your life.

After you determine what you want, what you value, what you believe, and where your priorities lie. Determining how to spend a given day or hour is easy. In order to get more out of your time, know what you want to get out of it. That may seem very basic, but many people fail to define their values, purpose, and goals. They are immersed in their daily activities, and they fail to think about what they really like or want to do. They overlook the purpose of their lives.

Purpose

What is your purpose in life? Do you have a purpose? You will be happiest when you are achieving goals that are consistent with your purpose. If you knew that you had only one year to live, what would you do differently? Why?

Now imagine that you have many years to live and achieve. Visualize yourself and your life in one, three, and five years. What do you see? What is your occupation? What are your family responsibilities? What kind of future do you want? Are your present activities and priorities compatible with that envisioned future? Is there anything you can do differently today that can make a significant difference in your tomorrow? Answering these questions will help you determine your purpose, your vision, your values, and your priorities in life. Every life has a purpose and you exist for a purpose. Within the boundaries of that purpose you shape your attitude, skills, and goals. When you define your purpose and understand your ultimate goals, you have a strong foundation upon which to manage both your time and your life. Choices become easier because you make them in relation to your purpose, your values, and all that is important to you.

Values

Values are the principles you use to make decisions. They are your morals, ethics, and standards: those things that are important to you. They are what you perceive to be right and honest. They are non-negotiable, and unlike opinions, do not change. Take some time to evaluate your priorities and crystallize your values. Create a list of what is important to you. As you create your list of values, consider these questions:

  • What gives your life meaning?
  • What’s most important to you?
  • What do you value?

In order to enjoy a life of fulfillment, you must decide what you want to be and do in your life. One of the most worthwhile activities in which you can engage, regardless of your age or station in life, is an exercise in introspection and values clarification. As was observed by Plato centuries ago, “The unexamined life is not worth living.” You make better choices when you understand what’s really important to you. The right choices improve the quality to your life.

Vision

Visualization, like introspection, is a power tool. It’s the process of forming a mental picture of the future. We must mentally accomplish something before we can physically accomplish it. Your ability to visualize your future is one of the most powerful tools for creating the future you want.

A clear and strong vision will help you to stretch your ability and achieve higher levels of success. A positive vision of our future gives meaning to life, and a significant vision precedes significant success. In addition to giving meaning to your life, a clear vision accompanied by specific goals automatically helps you prioritize options and make good decisions. If you know what is important to you and you can clearly see the long-term future you want, the daily decisions about how to get there become easier. To create the future you want and deserve, you must harness the power of visualization and activate your positive thoughts. Your thoughts will then bring about the appropriate and necessary behavior. The picture you carry within you will determine all that you accomplish in life; therefore your expectations influence your results.

So many people feel out of control and that the world around them is controlling their life as opposed to the way it ought to be. Take back control of your life and destiny by clarifying your purpose, values, and vision. Clearly knowing what you exist to accomplish combined with a clear understanding of what you value while visualizing where you see yourself in one, three, and five years provides liberating power. Take back control of your life and achieve what you were meant to achieve!

Tammy A.S. Kohl is President of Resource Associates Corporation. For over 30 years, RAC has specialized in business and management consulting, strategic planning, leadership development, executive coaching, and youth leadership. For more information visit www.resourceassociatescorp.com or contact RAC directly at 800.799.6227.

Positive Thinking – Your Secret Weapon

December 9th, 2009

Learning, growing, and changing is possible with the right attitude and focus. All individuals have the ability to master their individual talents and be the best they can be! There are people who scoff at this philosophy and espouse limiting beliefs. However, that is the fundamental difference between positive thinking and foolish thinking. We all have the innate ability to be the best of who we were meant to be.

Based on a 2007-2008 NBA survey, the average height of a player is 6’6”. It would be fairly inconceivable for a person with the height of 5’4” to make the NBA a long-term career choice. It is certainly a goal that can be aspired to however, physical limitations could present ongoing challenges. Is it foolish thinking for an individual of 5’4” to want to be an NBA star? Retired player, Tyrone “Muggsy” Bogues (Hornets, Warriors, and Raptors) who is 5’3” and Wizard’s point guard Earl Boykins who is 5’5” would probably disagree.

Many great people have overcome adversity and challenge to accomplish great things. Ronald Reagan spent his early life admittedly being an introvert, but during his Presidency he was coined “the great communicator.” Lance Armstrong won seven Tour De France races from 1999-2005 after battling and beating cancer. The acclaimed actor, Tom Hanks, admitted to being quite shy most of his younger years. Pablo Picasso overcame great poverty to become a renowned artist.

We are not born great at anything. Ralph Waldo Emerson said, “All great speakers were bad speakers at first.” No leader, manager, artist, business owner, or musician started out great. However, the difference between average and great is the desire to develop and succeed, a commitment to do so, as well as a positive attitude and the belief that you will make it happen.

What do you desire to accomplish? What do you what to be known for or what will be your legacy? Define what you want to accomplish, achieve, do, and be. Be careful not to let your practical mind limit your dreams and ideas. Grant yourself permission to think big and out of the box. Make the commitment to define who you are supposed to be. Learning, growing, and changing takes work but the effort is worth the results.

The second step is making the commitment to pursue your dreams and take action. Establish and define a plan. Determine the destination and create a map to get there. Sometimes the steps necessary will be small, and sometimes you may have to take a leap of faith but trust your vision. Your contributions will make a difference to many, so failure should not be an option.

Finally, remember that positive thinking will get it done. That is not to say you will not face obstacles and adversity as success does not come easy. It has been my experience that nothing of significant value ever comes easy or free. However, your focus and your attitude will give you what is necessary to create the right solutions and the next best steps. You can’t control what happens around you but you can certainly control how you react. Your attitude and positive mindset are your secret weapons to success as you define it. Don’t let anyone or any circumstance take away your secret weapon as it is far too important to your contributions.

Tammy A.S. Kohl is President of Resource Associates Corporation. For over 30 years, RAC has specialized in business and management consulting, strategic planning, leadership development, executive coaching, and youth leadership. For more information visit www.resourceassociatescorp.com or contact RAC directly at 800.799.6227.

Creating a New Normal

December 4th, 2009

Is your business stuck?

Many businesses of many sizes have spent the last year dealing with the challenging times. Some businesses have failed, many are still floundering, and many businesses are just stuck. Often when we are defensively forced to deal with outside forces we get so ingrained in our defensive mechanics that we get stuck in that mind set. Defensive mechanics will not lead to positive growth and/or results. There is no question the business world is in the process of creating a new normal. The question becomes how is your business creating and defining its new normal? What will positive growth and future success look like for your company?

It has been our experience that creating a new normal requires going back to basics. Here are some thoughts to consider that have helped our clients get unstuck:

  • What is the basic foundation and business philosophy of your company?
  • Why are you in business?

The answer to these two questions will reconfirm or reestablish the reasons your business exists and provide a much needed guidepost. After you reconfirm or reestablish the reasons your business exists take the time to review your vision and values.

Tom Peters said, “A clear vision of the desired future state of the organization is an essential component of high performance.” Creating a new normal requires reevaluating your vision of the desired state. Based on the changes in the current business climate, what will your organization look like in the future? The vision statement provides focus for everyone in the organization. An understanding of the vision provides the foundation for day-to-day decisions. A vision energizes action, toward a future that is better than today. How does your company’s vision need to change? There is one universal rule in success: you will never be greater than the vision that guides you. Perhaps for your organization, getting unstuck requires revitalizing your company’s vision.

In addition to a clear vision a successful company needs to communicate values and principles by which they do business. Values represent your philosophy for achieving success and they serve as important guidelines for everyday behaviors and decisions. How have recent changes in the business world impacted your values and principles? What does your organization believe to be true and non-negotiable today? As Peter Drucker said, “The purpose of an organization is to attract and maintain customers in order to generate profits and viability.” Issues such as current customer’s expectations, product quality, and service should be taken into consideration in your values statement. Your values should take into account how you feel about and the value you place upon your customers, your employees, your suppliers and vendors, stockholders, the community and all others with whom you interact and do business.

Re-evaluating your vision and values are the first two steps to revisiting your strategic direction. We have found in these ever-changing times that strategic planning is no longer a discretionary decision, and it provides the impetus to getting unstuck. Create your business’s new normal by re-evaluating your strategic plan and implementing the critical success factors that will propel your business forward. There is a very high likelihood that what you are doing today and what you did yesterday will not produce the results you want to see tomorrow.

Tammy A.S. Kohl is President of Resource Associates Corporation. For over 30 years, RAC has specialized in business and management consulting, strategic planning, leadership development, executive coaching, and youth leadership. For more information visit www.resourceassociatescorp.com or contact RAC directly at 800.799.6227.