Comments on: The Essence of True Customer Loyalty http://www.resourceassociatescorp.com/blog/2010/01/the-essence-of-true-customer-loyalty/ Just another WordPress weblog Thu, 10 Jun 2010 10:56:56 -0400 http://wordpress.org/?v=2.8.5 hourly 1 By: Outsourcing Tech Support http://www.resourceassociatescorp.com/blog/2010/01/the-essence-of-true-customer-loyalty/comment-page-1/#comment-718 Outsourcing Tech Support Wed, 31 Mar 2010 01:50:35 +0000 http://www.resourceassociatescorp.com/blog/?p=205#comment-718 Interesting write-up. This makes perfect sense. In order to retain all your customers and increase your sales, you need to go beyond customer satisfaction and develop the rapport that will make your customers adore you. Only then will you achieve true customer loyalty. Contrary to popular belief, increased technology isn't the way to create customer loyalty. The more high-tech the business world becomes, the more challenging it is to build customer rapport. And despite their conveniences, email, voicemail, fax machines, palm tops and the many other technological marvels of today take our attention away from our customers and eliminate the human touch needed to build long-term customer relationships. Charlie Interesting write-up. This makes perfect sense. In order to retain all your customers and increase your sales, you need to go beyond customer satisfaction and develop the rapport that will make your customers adore you. Only then will you achieve true customer loyalty. Contrary to popular belief, increased technology isn’t the way to create customer loyalty. The more high-tech the business world becomes, the more challenging it is to build customer rapport. And despite their conveniences, email, voicemail, fax machines, palm tops and the many other technological marvels of today take our attention away from our customers and eliminate the human touch needed to build long-term customer relationships.

Charlie

]]> By: KPO Philippines http://www.resourceassociatescorp.com/blog/2010/01/the-essence-of-true-customer-loyalty/comment-page-1/#comment-476 KPO Philippines Wed, 03 Mar 2010 02:43:36 +0000 http://www.resourceassociatescorp.com/blog/?p=205#comment-476 I think this post is brilliant. I came across your site while trying to find a source for business-related topics. This is valuable information presented in a clear, concise manner. Thank you for your thoughts; you bring up an interesting point. Regards, Yolanda I think this post is brilliant. I came across your site while trying to find a source for business-related topics. This is valuable information presented in a clear, concise manner. Thank you for your thoughts; you bring up an interesting point.

Regards,
Yolanda

]]> By: Gene Aquirre http://www.resourceassociatescorp.com/blog/2010/01/the-essence-of-true-customer-loyalty/comment-page-1/#comment-149 Gene Aquirre Tue, 02 Feb 2010 06:47:20 +0000 http://www.resourceassociatescorp.com/blog/?p=205#comment-149 Hi how are you i really liked this. Hi how are you i really liked this.

]]> By: Robert Hruzek http://www.resourceassociatescorp.com/blog/2010/01/the-essence-of-true-customer-loyalty/comment-page-1/#comment-98 Robert Hruzek Mon, 25 Jan 2010 20:09:22 +0000 http://www.resourceassociatescorp.com/blog/?p=205#comment-98 I am always amazed at how so many "public-centric" (as opposed to business-centric) businesses continue to miss this very simple point! The problem, I think, is that the public has come to expect poor quality service as the norm. That's why anything outstanding does exactly that - stand out. How hard would it be to demonstrate, with hard numbers, just how valuable customer satisfaction is to repeat and continuous business. Using your grocery store example, where margins are usually razor-thin, a loyal customer base is almost essential to profitability, and word of mouth marketing is relatively cheap. Thanks for the thoughtful read, Tammy! I am always amazed at how so many “public-centric” (as opposed to business-centric) businesses continue to miss this very simple point! The problem, I think, is that the public has come to expect poor quality service as the norm. That’s why anything outstanding does exactly that – stand out.

How hard would it be to demonstrate, with hard numbers, just how valuable customer satisfaction is to repeat and continuous business. Using your grocery store example, where margins are usually razor-thin, a loyal customer base is almost essential to profitability, and word of mouth marketing is relatively cheap.

Thanks for the thoughtful read, Tammy!

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