“Your listeners won’t care how much you know until they know how much you care.”

One fundamental truth about effective communications is that people will not believe what you say if they don’t believe in you. Credibility is the cornerstone of successful communication. To be an effective communicator, you must be believed. To be believed, you must be credible. To be credible, you must be authentic. To be authentic, you must be genuine. You must be you! Accordingly, authenticity is a state of constant evolution. The authentic person is someone who knows who they are, who they want to become, and what their core values are. Authentic people value themselves and give value to others. They are usually confident and open, trusting, trusted, and believable.

Authentic also means genuine and trustworthy, and trust is vital. People trust you when you are honest with them. Honesty is a critical leadership trait. People need to know you have no hidden agendas and that you honor your commitments and promises. Trustworthiness and believability are synonymous. You can’t have one without the other. To communicate persuasively and effectively you must earn trust, and to earn trust, you must be believable. So, how do you do it?

The first step in being more believable is being yourself. By knowing yourself and understanding your own fears, anxieties, goals, and aspirations, you will be able to relate more closely to others. The key to understanding others is self-understanding. People are more inclined to hear and believe someone who is honest and genuine. Belief is acceptance on faith. Some people will believe you on first impression. Others will need more time. They’ll want to get to know you and need to realize promises kept and will want to know that you walk the talk.

Most people learned early in life who should be trusted. Generally it was those people who were easy to understand and read. People who were happy, warm and caring made you feel good, and you trusted them. Others whose competence and confidence in you and gave you confidence to grow, were also people you trusted to help you achieve goals. These are the same qualities you look for today. These are the qualities others look for you to exhibit. Learn to recognize and speak the language of trust. Strength in your voice, confidence and openness in your posture, and genuine interest in your expressions are all qualities you can use to create trust. Use your personal energy, enthusiasm, and facial expressions along with your words. When you coordinate your vocal tone with your words, with your actions, and with visual messages, you are more likely to be trusted and believed. Trust is one of the most basic but most powerful tools for change.

Many will hear everything you do and say. Your words and actions should be consistent to send the message you want to send. Your personal values and beliefs will be evident through your actions and behavior more than by your words. The only way to communicate values is to act in accordance with them. You can write volumes about the right way to treat people or speak about customer focus or cost containment, but if you publicly berate a staff person, or make a customer wait while you finish a personal matter, or blatantly waste supplies, your message will be what your behavior shows, not what your words say. The more congruency there is between your words and your actions the more people will trust you. As Jack Welch said, “Trust is enormously powerful in a corporation. The only way I know to create that kind of trust is by laying out your values and then walking the talk. You’ve got to do what you say you’ll do consistently and over time.”

Tammy A.S. Kohl is President of Resource Associates Corporation. For over 30 years, RAC has specialized in helping businesses and individuals achieve high levels of excellence and success. Learn how at www.resourceassociatescorp.com or contact RAC directly at 800.799.6227.

• Successful leaders have mastered the art of self leadership and authenticity. Authenticity implies genuineness, reliability, and trustworthiness.
• Successful leaders have taken time to crystallize a personal vision of the future which will become the foundation or cornerstone for a shared vision. They are able to attract as well as inspire commitment among the people whose collective effort will make this vision a reality.
• Successful leaders understand how to align and maximize resources to realize a vision. The leader’s role is to create alignment between vision, strategy, structure, processes, and people with focus on attracting and maintaining a loyal customer base.

As a leader, you must be many things to many people. First, you must have the capacity to create a compelling vision. If your vision is to excite people, it must take them to new levels of achievement. Then, you must be able to develop and implement the strategies that will guide people toward the vision, analyze the alternatives and possibilities, and set goals that will drive the organization to sustained success. To do this will require that you are able to function successfully in several areas. The first is your role as a visionary.

Leaders who are able to involve people in realizing a compelling vision provide a beacon for the future and a standard of excellence. Vision plays an important role in developing a winning organization. A compelling vision can play an important role in developing a winning organization. A compelling vision can motivate and empower everyone in an organization to seek higher levels of performance and achievement. People want to do a good job because realizing the vision is important to them. A compelling vision is inspiring and it is energizing. It provides an image of a better future that causes people to drive themselves to higher levels of achievement.

In the final analysis, you can’t really force people to be motivated. You can only create an environment in which people are motivated. A vision will release creative energies to successfully attain the desired results. It provides a reason for change and exploring possible uncharted waters with enthusiasm. It gives meaning to work and it encourages innovation. Individuals recognize the importance of their personal contribution to the overall whole. Vision helps everyone realize that their best interests are served by the success of the entire organization.

Vision alone is not enough. Look for future posts on the leader as a coach.

Tammy A.S. Kohl is President of Resource Associates Corporation. For over 30 years, RAC has specialized in business and management consulting, strategic planning, leadership development, executive coaching, and youth leadership. For more information visit http://www.resourceassociatescorp.com/ or contact RAC directly at 800.799.6227.