Posts Tagged ‘listening’

Really Good Listening Habits Are Hard to Find

Wednesday, October 7th, 2009

When is the last time you had a conversation with someone where you really felt like the person you were talking with was engaged in the conversation and was really interested in what you were communicating?

Their body language, eye contact, and tone of voice were focused and inviting and surrounding distractions seemed irrelevant. Every one of us can remember a meaningful conversation and what it felt like to “be heard.” Being heard is an important component to how we measure our self-worth and self-confidence.

Emails, voice mails, text messages, and the limit of 140 characters on LinkedIn, Facebook, and Twitter are the very common forms of today’s communication. Technology has given us the ability to share ideas with anyone, at anytime, and anywhere in the world. Our global environment requires this technology to be successful, and it will foster continued innovation at an awe-inspiring rate.

However, the true essence of business is built around people and the future innovations people can and will inspire. Every piece of technology existing today and every new innovation that will inspire our world tomorrow is a collaboration of people listening, communicating, and working together.

I am the first to admit the advances to communication portals and the speed at which we can communicate are necessary. I am only suggesting that we do not forget to really listen along the way. Take a step back and evaluate your listening ability and techniques. Do any of the following apply to you?

  • Check and answer email while talking on the phone (personally or professionally)
  • Respond to texts while in a meeting or at your child’s soccer game
  • Watch your children IM or text while doing homework or at the dinner table
  • Spend time updating your Facebook wall instead of reaching out to someone meaningful and having a real conversation
  • Engage in a conversation with an employee, while you shuffle papers and respond to a receptionist call that Mr. Smith is on line two

If we are honest with ourselves, we are all guilty of one if not many of these listening infractions. We get caught up in the crazy and scattered pace of life. Let’s take a step back and remind ourselves that good listening is essential to effective communication, and here are some simple habits that can improve our listening ability:

  • Take time to listen. Stop, take a deep breath to clear your mind, and really listen to an employee sharing ideas or to how your son’s day at school unfolded.
  • Be attentive. Put the world on hold and pay 100% attention to the person talking with you. They believe what they have to say is important and so should you.
  • Listen with an open mind. Don’t be judgmental. Listen to everything the person is communicating and before judging the value of the information, ask questions to better understand the scope and depth.
  • Listen for feelings. People repeat those things that are important to them. Listen to what is said but also to how it is said. Feelings often speak much louder than words.
  • Listen for retention. While listening, summarize the highlights of the conversation in your mind so you can play it back to the person with whom you are talking. It will help you implement the important details later, and it will send the important message that you were really listening.

Finally, listen to others like you want to be listened to … you will be astounded as to how much more you will get accomplished and learn if you stop and really listen. And, you will be amazed how much you miss if you don’t!

Tammy A.S. Kohl is President of Resource Associates Corporation. For over 30 years, RAC has specialized in business and management consulting, leadership development, executive coaching and youth leadership. For more information visit www.resourceassociatescorp.com or contact RAC directly at 800.799.6227.

Why Do People Buy?

Wednesday, September 9th, 2009

Before a people consider buying anything, they must first have a want or need. Their desire can be at a conscious or subconscious level, but it needs to exist in order to motivate any buying decision.

People are motivated to buy in order to gain a benefit, to avoid a loss, or to solve a problem. People buy to gain money, save money, or avoid the loss of money. They will buy to prolong life or to improve the quality of life. The need for approval or the desire to be recognized are also strong motivators. Personal needs and wants fall into all kinds of categories with varying degrees of desire and urgency. We see buying decisions all around us every day.

You immediately replace your hot water heater because you need hot water. Even though a Saturn will accomplish similar results you always wanted that Mercedes E350. When you purchase a laptop you configure the new equipment based on the functionality of your needs and the functionality you want.

Understanding your buyer is one of the most important steps in successful sales. Why do your customers buy your product or service? What about your service or product does your customer need and want? Value is an issue in virtually every buying decision. Every potential customer will be considering the value or benefit relative to the price he/she will be paying. Remember, customers buy benefits and outcomes. Keep in mind that the most important key to answering this question is being able to get your potential customers to share their needs or wants. Only after those are identified can you begin to communicate and show value.

When mastered, the two skills that will help you uncover your customers’ needs or wants are listening and asking the next “right questions.” Listening is a skill most people believe they have mastered. However; if we are honest with ourselves, it is a skill that should be continually honed. Good listening skills mean that you are engaged with your customer, and they are your entire focus at that moment. Proper listening builds trust, and when trust is established your potential customers are much more likely to share their needs and wants in detail.

Asking the next “right” question is an art form. However, if you are listening properly and engaged you will know what the next “right” question should be for that customer in order to help him/her make a good buying decision with you. Listening and asking the next “right” question is like having a conversation with your best friend. The dialog is comfortable, your friend can sense on every level that you are interested, and you are present. And since you are present, you know exactly what to say or what to ask next. Make your potential customer your friend. Treat him/her like your best friend and watch your sales goals move to new heights.

Helping someone make the proper buying decision with you is not difficult. Focus on each customer’s individual needs and wants, link those needs and wants to the value of your product or service through listening and questioning. Before you know it, your sales will increase expontentially.