The next critical step is to develop the success attitudes needed to help you realize your vision. Your attitudes play a critical role in your success. Your belief in yourself and your ability to achieve the results you desire will influence the way you deal with others. A negative attitude about yourself and your worth or about the worth of others will be like an anchor holding you back from success. A positive attitude becomes an internal motor that will drive you to accomplishment. Positive attitudes are synonymous with high self-esteem, and both are developed as a result of values and beliefs that recognize the worth of self and others. People who feel good about themselves produce better results.

Behavioral scientists have long realized that our behavior is linked closely with our attitudes and that if we want to improve behavior and outcomes, we have to improve the way we think. If you are to implement new ideas, new plans, and visions for excellence, you have to change attitudes and improve thinking. New thinking won’t work with old attitudes, and new results won’t work with old thinking.

The way you think, your attitudes, are a result of the events you have experienced thus far in your life and how you feel about those events and their outcomes. Your perceptions of yourself, of others, of your worth, and the worth of others are also a result of your past experiences.

The key to developing stronger success attitudes is twofold. First, recognize that your attitudes have been developed over time, and they can be changed or developed to be more conducive to your success and desired outcomes. You are 100% in control of developing your attitudes of success. Second, realize that any meaningful and lasting change must occur over a period of time and evolve from conscious, daily input of positive and growth-oriented ideas. Success attitudes result from repetitive and positive input over a period of time. Develop constant reminders, which will help you keep your vision and your strengths in clear focus. These reminders have the capability of exciting you when obstacles seem insurmountable, as well as helping you feel good about yourself when moments of self-doubt creep into your thinking.

One of the most common forms of successful attitude reinforcement is the regular use of affirmations. An affirmation is telling yourself in times of doubt that which you know to be true other times. More specifically, an affirmation is a positive statement, which describes the person that you want to become. The power of affirmations can best be understood when we realize that our mind doesn’t know the difference between real and imagined. Affirmations help you utilize this phenomenon to your advantage. By continuously imaging yourself succeeding or winning, your positive belief system is reinforced and you can become anything you choose!

Tammy A.S. Kohl is President of Resource Associates Corporation. For over 30 years, RAC has specialized in helping businesses and individuals achieve high levels of excellence and success. Learn how at www.resourceassociatescorp.com or contact RAC directly at 800.799.6227.

Over fifty years of scientific research has revealed that there are three distinct styles of decision-making. Each of us can make decisions in all three ways, but we tend to develop a preference for one more than the other two. This preference becomes a subconscious force, affecting the decisions we make on a daily basis and shaping how we perceive the world around us and ourselves. The three decisional styles are personal, practical, and analytical.

To some extent everyone is capable of making all three kinds of decisions, but we ultimately have a preference. Here is a simple example of the three in contrast with each other. A person with each style is sitting around a table working on a project together. While the Personal style is focused on the needs of the team members involved and how to best use their talents, the Practical style doesn’t really care as much about the team or if it is done right, he just wants to get it done. Finally the Analytical sees no reason to worry about the people involved or even getting it done if it isn’t going to be done correctly.

We all have different balances of these three styles. That is what makes our decisions and actions different from others. These ways of making decisions and how we use them are at the core of whom we are.

In addition to there being three distinct styles of decision making, people are also motivated to make decisions based on different drivers. Based on the research of Eduard Spranger and later by Gordon Allport, there are seven key motivational drivers and they include the following:

• The motivation to achieve balance, harmony, and find form or beauty
• The motivation for security from economic gain and to achieve practical returns
• The motivation to be seen as unique, independent, and stand apart from the crowd
• The motivation to have influence and control over one’s environment or success
• The motivation to benefit others in a humanitarian sense
• The motivation to establish order, routine, and structure
• The motivation to gain knowledge or discover truth

Imagine how beneficial it would be to know how your team members make decisions and why they are motivated to do what they do. Imagine being able to share that knowledge with the actual team members. Communication, teamwork, and your ability to manage would instantly improve. Results and outcomes would measurably improve. Uncovering how people make decisions and what drives them to do what they do can be uncovered through a simple assessment process. However, the assessment process is only the beginning. A commitment by management to create an action plan on how to effectively use the knowledge to improve team building is a critical second step. Information for information’s sake is—you got it—just information. An action plan to manage with the new information will provide long-term and sustainable results for your team.

Tammy A.S. Kohl is President of Resource Associates Corporation. For over 30 years, RAC has specialized in helping businesses and individuals achieve high levels of excellence and success. Learn how at www.resourceassociatescorp.com or contact RAC directly at 800.799.6227.

Many people have given little more than a passing thought to identifying the values that govern their personal behavior, and even fewer organizations have done so. Instead, they accept the values of others and let situations determine their values. In almost all cases in which values are not clearly defined, good decisions are more difficult to make. Without values, people are easily influenced and decisions are subject to frequent change or compromise. “Situational values” confuse people and create problems as well as complexity.

Successful leaders make important decisions based on a set of core values … doing the right things for the right reasons. Within an organization, personal values may differ. A leader will help everyone focus on a “common good” value that will engender a desire for cooperation and teamwork without invalidating those personal differences.

What are your values? Can you easily and specifically identify them? What about the people throughout your organization? Are they committed to the organizational values? Take time to clarify or review the values you hold as a leader. Focus on what is really important to you and ask yourself, “What are the beliefs that I value so strongly that I will not compromise?” Sometimes when crystallizing your values, it helps to identify and clarify those values that you respect in other leaders you hold in high regard. What values do their actions, habits, and life-style exemplify? Often the values you see and respect in others are indicators of what you hold as personal values. How do these values exhibit themselves in your business decisions, in your relationships with customers, employees, stockholders, suppliers, and your community?

The true test of commitment to values is whether or not those values are upheld during a crisis. What does your behavior, or the behavior of the people throughout your organization, express about your values? Will you compromise any of your values for expediency or will you champion values under pressure?

At one time in history, it was said that the Iroquois Indians made decisions only after they examined the effect of those decisions on seven generations. We have come a long way from that point of view. At one time we looked up to our leaders as heroes and role models. We held them up for our children and future generations to emulate. Today, it is becoming increasingly difficult to find someone worthy of recognition and role model status. We must change that for our own good and for the survival of a value-based society. The future of our society rests on the ability of our leaders to articulate, exemplify, and operationalize personal and organizational values.

Tammy A.S. Kohl is President of Resource Associates Corporation. For over 30 years, RAC has specialized in helping businesses improve customer loyalty and eliminate employee disengagement. Learn how at www.resourceassociatescorp.com or contact RAC directly at 800.799.6227.

James L. Heskett, former UPS Foundation Professor of Business Logistics at the Graduate School of Business Administration, Harvey University, and Leonard A. Schlesinger, the George Fisher Baker Jr., Professor of Business Administration, senior associate dean and director of external relations for Harvard Business School, have studied the correlation between leadership, behavior, and organizational performance. They found that leaders of the best-performing organizations defined their jobs as:

• Identifying and constantly communicating commonly held values
• Shaping such values to enhance performance
• Ensuring the capability of people around them, and
• Living the commonly held values

Never before has Valueship been more important than today. Role models, athletes, corporate leaders, and government officials are accused and convicted of crimes both small and large. Our daily entertainment consists of television and video games filled with violence, impropriety, and questionable values. Implicit in all of this is a subtle approval of behavior we then verbally condemn. By our actions or our apathy, we are setting the standards and values or lack of them for our employees, our children, and the next generation. The need for Valueship can be seen in every profession, rank, and industry. The important decisions we make in life and in business should be influenced by values.

Valueship is a process of leading people and organizations with as much focus on doing the right things as doing things right. When people, processes and structure are in alignment with the values, vision, and strategy, the individual and the organization is balanced and the actions of each produce positive results for the other. When people feel as if they are an important part of the organizational whole, are committed to the goals and values of the organization, and see the leaders living these goals and values, they will generally be motivated to do good and even exceptional work. The result is a strategic alignment of resources and true organizational cohesion.

Value-based leadership begins with identifying core values. Core values are the basic principles that we have chosen to guide our actions. Core values define beliefs, standards, and acceptable behavior. Once determined and communicated throughout the organization, they guide and govern the decisions and actions of the individuals and the organization. The core values shape the organizational culture the behavior and the actions of all who are associates with the organization. The core values provide the framework for decisions, priorities, and actions.

Many people have given little more than a passing thought to identifying the values that govern their personal behavior, and even fewer organizations have done so. Instead, they accept the values of others or let situations determine the values. In almost all cases in which values are not clearly defined, good decisions are more difficult to make. Without values, people are easily influenced and decisions are subject to frequent change or compromise. Situational values confuse people and create problems and complexity.

Successful leaders make important decisions based on a set of core values and do the right things for the right reasons. In an organization, personal values may differ. A leader will help everyone focus on common values that will engineer a desire for cooperation and teamwork, without invalidating those personal differences. What are your values? Can you easily and specifically identify them? What about people throughout your organization? Are they committed to the organizational values?

“My firm belief is that values are the buoys in the channel of commerce. During the course of your career, you’ve got to make thousands of decisions. You’ve got to react to what happens every day. But if you can’t tie your decisions back to your core values, you get lost. Totally lost.” James R. Houghton, former chairman and CEO of Corning Incorporated.

Tammy A.S. Kohl is President of Resource Associates Corporation. For over 30 years, RAC has specialized in helping businesses achieve sustainable results through management consulting, strategic planning, leadership development, executive coaching and youth leadership. For information on creating a leadership succession plan visit www.resourceassociatescorp.com or contact RAC directly at 800.799.6227.

Open and honest communications are always important, but in times of major change, communication is critical. When people are unsure and insecure and feel as if they don’t know what’s going on rumors and innuendos abound, and blame generally gets placed on management. Not knowing is worse than knowing (even bad news). Take the time to communicate face-to-face if possible, one at a time. This gives you an opportunity to show your concern and respect. It also gives you and them the opportunity to address questions and feelings, as well as discover the best solutions. What and how you communicate is critical.

Communication is the exchange of ideas between two people. It involves more than telling. Effective communication is “connecting.” Effective communication results in understanding and it involves feeling. It is an active two-way process. It is not accurate to think that when we communicate with others, we transfer a precise piece of information from one mind to another. Words in and of themselves do not have explicit meanings that are unaffected by other influences. Instead, people have meaning for them. The meaning that any one person places upon words is influenced by gestures, expressions, intonations, and beliefs.

It is in the sharing of ideas and thoughts and emotions between 2 or more people that communication occurs. Exchanging facts or data is only part of the process. The feelings and emotions that develop during the course of any transaction strongly influence the behavior of those involved, and ultimately the outcome of the conversation. Human behavior is rarely a result of strictly logical and rational thought. Effective communication hinges on our ability to make emotional contact with the listener.

Once you understand the role that emotions play in communication, you can begin to put yourself in the other person’s shoes. This is called empathy, and it is a quality that can be cultivated by developing genuine interest in other people. It is far easier to do this when you are authentic, genuine, and honest.

Empathy is not to be confused with sympathy, nodding your approval, or simply agreeing with another person’s point of view so as to appear understanding. Empathy is recognizing the fact that others are entitled to their beliefs, just as you are, that they have certain needs to satisfy and goals to achieve, just as you do. Communicate with both words and actions that reveal genuine interest in people as individuals and in what they say and feel. They need to know you appreciate their efforts and their accomplishments are recognized. Knowing their needs, you can chart a career path designed to give them what they want and contribute to the overall achievement of the organizational goals. People respond positively to this type of leadership because they realize that they are actually only doing what you sensed they wanted to anyway.

For some reason, many people believe that the ability to speak articulately is an important prerequisite to successful communication. St. Francis of Assisi said that we should “Seek first to understand then to be understood,” It is impossible to find out what someone is thinking or feeling unless we listen to what they are trying to tell us. In valuing others, what others are trying to tell us, we establish value for what we are trying to communicate to them. By valuing others we add value to ourselves.

Tammy A.S. Kohl is President of Resource Associates Corporation. For over 30 years, RAC has specialized in helping businesses and individuals achieve high levels of excellence and success. Learn how at www.resourceassociatescorp.com or contact RAC directly at 800.799.6227.

“Your listeners won’t care how much you know until they know how much you care.”

One fundamental truth about effective communications is that people will not believe what you say if they don’t believe in you. Credibility is the cornerstone of successful communication. To be an effective communicator, you must be believed. To be believed, you must be credible. To be credible, you must be authentic. To be authentic, you must be genuine. You must be you! Accordingly, authenticity is a state of constant evolution. The authentic person is someone who knows who they are, who they want to become, and what their core values are. Authentic people value themselves and give value to others. They are usually confident and open, trusting, trusted, and believable.

Authentic also means genuine and trustworthy, and trust is vital. People trust you when you are honest with them. Honesty is a critical leadership trait. People need to know you have no hidden agendas and that you honor your commitments and promises. Trustworthiness and believability are synonymous. You can’t have one without the other. To communicate persuasively and effectively you must earn trust, and to earn trust, you must be believable. So, how do you do it?

The first step in being more believable is being yourself. By knowing yourself and understanding your own fears, anxieties, goals, and aspirations, you will be able to relate more closely to others. The key to understanding others is self-understanding. People are more inclined to hear and believe someone who is honest and genuine. Belief is acceptance on faith. Some people will believe you on first impression. Others will need more time. They’ll want to get to know you and need to realize promises kept and will want to know that you walk the talk.

Most people learned early in life who should be trusted. Generally it was those people who were easy to understand and read. People who were happy, warm and caring made you feel good, and you trusted them. Others whose competence and confidence in you and gave you confidence to grow, were also people you trusted to help you achieve goals. These are the same qualities you look for today. These are the qualities others look for you to exhibit. Learn to recognize and speak the language of trust. Strength in your voice, confidence and openness in your posture, and genuine interest in your expressions are all qualities you can use to create trust. Use your personal energy, enthusiasm, and facial expressions along with your words. When you coordinate your vocal tone with your words, with your actions, and with visual messages, you are more likely to be trusted and believed. Trust is one of the most basic but most powerful tools for change.

Many will hear everything you do and say. Your words and actions should be consistent to send the message you want to send. Your personal values and beliefs will be evident through your actions and behavior more than by your words. The only way to communicate values is to act in accordance with them. You can write volumes about the right way to treat people or speak about customer focus or cost containment, but if you publicly berate a staff person, or make a customer wait while you finish a personal matter, or blatantly waste supplies, your message will be what your behavior shows, not what your words say. The more congruency there is between your words and your actions the more people will trust you. As Jack Welch said, “Trust is enormously powerful in a corporation. The only way I know to create that kind of trust is by laying out your values and then walking the talk. You’ve got to do what you say you’ll do consistently and over time.”

Tammy A.S. Kohl is President of Resource Associates Corporation. For over 30 years, RAC has specialized in helping businesses and individuals achieve high levels of excellence and success. Learn how at www.resourceassociatescorp.com or contact RAC directly at 800.799.6227.

A powerful vision provides inspiration, challenge, and purpose. It gives meaning to your work and purpose to your business. Your business gives you a place where you can satisfy your need to achieve. Everyone’s life needs a purpose, something important to strive for. One way to add both meaning and context to your vision is to establish values. Clearly defined values simplify decision making. They also help ensure consistency as well as ethical and behavioral congruency.

Value is a word that describes what each of us searches for in many different places. We look for value in what we purchase. We look for value in what we do, and for value in our relationships. Most of us would like to believe that there would have been some value to our life and to our accomplishments. In today’s global and ever-changing business environment, values should play an important role in structuring, planning, and operating your business. Direction is provided in part by vision, which creates excitement, commitment, and purpose. Achievement and excitement must be tempered, however, by values lest people pursue goals without consideration for the ethics of other people. Values represent the core priorities in the organization’s culture including what drives individuals and how they truly act in an organization. Therefore, another key element of a successful planning process is the organization’s value statement. Throughout the life of the business, decisions must be made. Core values of the organization will lay the foundation and provide the framework for all decisions.

An organization’s values create a foundation for integrity and they define the important truths that guide your actions. They will serve as a guidepost for all those in the organization who through their individual efforts will collectively achieve the organizational goals. Values are principles or standards by which we do business and are to be non-negotiable. As you think about crystallizing your values, consider what you know to be right as well as how you want to be known by others.

If the primary function of your business is to attract and maintain customers in order to generate long-term profits or financial viability, then issues such as meeting client or customer expectations, delivering quality service, etc., must be included in the values statement. Your values should take into consideration the importance you place upon each stakeholder in your business. By definition, a stakeholder is anyone who has the power to exert influence on your organization. It may be an individual, a group, or another organization. For example, your stakeholders could include your customers, your employees and their families, your stockholders, the community, licensing and regulatory agencies, or suppliers.

Some examples of value statements are:

• Improving the quality of life through technology and innovation.
• The company exists to alleviate pain and disease.
• To be regarded by our customers as easy to deal with and as a provider of high-quality, reliable products and services.
• Our first concern is for our customer, our second concern is for our employees, our third concern is for our management, our fourth concern is for our community, and our fifth concern is for our stockholders.

There are many companies in the media over the last several years that clearly operated and made decisions with no values and we are all aware of how it impacted people’s lives. However, there are a lot of companies who have well defined values and make decisions with those values ever present. Go to http://www.chick-fil-a.com/#closedonsundays and learn why Chick-fil-A is closed on Sunday and why they believe it is part of their recipe for success. Check out http://www.tylenol.com/page2.jhtml?id=tylenol/news/subp_tylenol_recall_1.inc and learn why McNeil Consumer Healthcare initiated the recent voluntary recall of all their children and infant liquid products.

What value statement is your business defined by?

Tammy A.S. Kohl is President of Resource Associates Corporation. For over 30 years, RAC has specialized in helping businesses and individuals achieve high levels of excellence and success. Learn how at www.resourceassociatescorp.com or contact RAC directly at 800.799.6227.

Success in any business is a clear picture of where the business is going and even though there is technically no “end,” What will the end result look like? The propensity of most management teams right now is to focus on the present, to put out fires, and manage by crisis. With all of the changes in the business environment of the last 24 months, that propensity is understandable; however, crisis management doesn’t prepare your organization for future growth and opportunity. Planning your business’s future is no longer a discretionary decision. If you want to control the destiny of your business then you need to create it!

The preparation of a strategic plan is a multi-step process encompassing vision, mission, objectives, values, goals, and specific action steps. The process we use successfully with clients can be boiled down into these stages:

Stage 1. Visioning

A company’s vision is a statement of potential. A vision statement is a description of what your organization wants to become.

Stage 2. Strategic Thinking and Planning

The term strategic thinking can be defined as the process that determines the future direction of the organization. This process addresses all aspects of your business and its resources. Its foundation is a strategic thinking process and its conclusion is a logical and well thought out plan that when implemented will ensure the organization’s success.

Stage 3. Business Planning

Business planning is the process that actualizes the strategic plan. During the business planning process, your mission is crystallized into specific goal categories. These categories then become actionable through goals and actions steps. If there are multiple departments each will have a mission and business plan which is their contribution to the organization’s mission. The progressive achievement of the mission or all of the departmental missions will propel the entire organization toward the realization of its vision.

Stage 4. Implementing the Plan

The real key to the success of this process is action. Vision alone does not ensure success. Even the most comprehensive plan will not ensure success without action steps and measurement. Without action steps, time frames, and accountability the process is just a mental exercise that, while it may be stimulating is meaningless or a waste of time and energy.

Stage 5. Review and Continuous Improvement

Without measurement, it is difficult to see progress, and it is impossible to manage a business. Creating a dashboard for the communication of goals and objectives is critical for measurement. Everything relies on execution. Success requires continued learning and improvement. There is always something you can do to gain control over any situation. There is always something we can learn to become better!

Take a moment and be honest. Do you have an actionable strategic plan for your business? Do you know where you want to take your business one year from now, five years from now? Do you want to learn how to better manage the inevitable fires while focusing on growth opportunities? Make the commitment with your management team to develop a strategic plan now as your future results depend on it!

Tammy A.S. Kohl is President of Resource Associates Corporation. For over 30 years, RAC has specialized in helping businesses achieve sustainable results through management consulting, strategic planning, leadership development, executive coaching, and youth leadership. For information on creating an actionable strategic plan visit www.resourceassociatescorp.com or contact RAC directly at 800.799.6227.

After you determine what you want, what you value, what you believe, and where your priorities lie. Determining how to spend a given day or hour is easy. In order to get more out of your time, know what you want to get out of it. That may seem very basic, but many people fail to define their values, purpose, and goals. They are immersed in their daily activities, and they fail to think about what they really like or want to do. They overlook the purpose of their lives.

Purpose

What is your purpose in life? Do you have a purpose? You will be happiest when you are achieving goals that are consistent with your purpose. If you knew that you had only one year to live, what would you do differently? Why?

Now imagine that you have many years to live and achieve. Visualize yourself and your life in one, three, and five years. What do you see? What is your occupation? What are your family responsibilities? What kind of future do you want? Are your present activities and priorities compatible with that envisioned future? Is there anything you can do differently today that can make a significant difference in your tomorrow? Answering these questions will help you determine your purpose, your vision, your values, and your priorities in life. Every life has a purpose and you exist for a purpose. Within the boundaries of that purpose you shape your attitude, skills, and goals. When you define your purpose and understand your ultimate goals, you have a strong foundation upon which to manage both your time and your life. Choices become easier because you make them in relation to your purpose, your values, and all that is important to you.

Values

Values are the principles you use to make decisions. They are your morals, ethics, and standards: those things that are important to you. They are what you perceive to be right and honest. They are non-negotiable, and unlike opinions, do not change. Take some time to evaluate your priorities and crystallize your values. Create a list of what is important to you. As you create your list of values, consider these questions:

• What gives your life meaning?
• What’s most important to you?
• What do you value?

In order to enjoy a life of fulfillment, you must decide what you want to be and do in your life. One of the most worthwhile activities in which you can engage, regardless of your age or station in life, is an exercise in introspection and values clarification. As was observed by Plato centuries ago, “The unexamined life is not worth living.” You make better choices when you understand what’s really important to you. The right choices improve the quality to your life.

Vision

Visualization, like introspection, is a power tool. It’s the process of forming a mental picture of the future. We must mentally accomplish something before we can physically accomplish it. Your ability to visualize your future is one of the most powerful tools for creating the future you want.

A clear and strong vision will help you to stretch your ability and achieve higher levels of success. A positive vision of our future gives meaning to life, and a significant vision precedes significant success. In addition to giving meaning to your life, a clear vision accompanied by specific goals automatically helps you prioritize options and make good decisions. If you know what is important to you and you can clearly see the long-term future you want, the daily decisions about how to get there become easier. To create the future you want and deserve, you must harness the power of visualization and activate your positive thoughts. Your thoughts will then bring about the appropriate and necessary behavior. The picture you carry within you will determine all that you accomplish in life; therefore your expectations influence your results.

So many people feel out of control and that the world around them is controlling their life as opposed to the way it ought to be. Take back control of your life and destiny by clarifying your purpose, values, and vision. Clearly knowing what you exist to accomplish combined with a clear understanding of what you value while visualizing where you see yourself in one, three, and five years provides liberating power. Take back control of your life and achieve what you were meant to achieve!

Tammy A.S. Kohl is President of Resource Associates Corporation. For over 30 years, RAC has specialized in business and management consulting, strategic planning, leadership development, executive coaching, and youth leadership. For more information visit www.resourceassociatescorp.com or contact RAC directly at 800.799.6227.

Many businesses of many sizes have spent the last year dealing with the challenging times. Some businesses have failed, many are still floundering, and many businesses are just stuck. Often when we are defensively forced to deal with outside forces we get so ingrained in our defensive mechanics that we get stuck in that mind set. Defensive mechanics will not lead to positive growth and/or results. There is no question the business world is in the process of creating a new normal. The question becomes how is your business creating and defining its new normal? What will positive growth and future success look like for your company?

It has been our experience that creating a new normal requires going back to basics. Here are some thoughts to consider that have helped our clients get unstuck:

• What is the basic foundation and business philosophy of your company?
• Why are you in business?

The answer to these two questions will reconfirm or reestablish the reasons your business exists and provide a much needed guidepost. After you reconfirm or reestablish the reasons your business exists take the time to review your vision and values.

Tom Peters said, “A clear vision of the desired future state of the organization is an essential component of high performance.” Creating a new normal requires reevaluating your vision of the desired state. Based on the changes in the current business climate, what will your organization look like in the future? The vision statement provides focus for everyone in the organization. An understanding of the vision provides the foundation for day-to-day decisions. A vision energizes action, toward a future that is better than today. How does your company’s vision need to change? There is one universal rule in success: you will never be greater than the vision that guides you. Perhaps for your organization, getting unstuck requires revitalizing your company’s vision.

In addition to a clear vision a successful company needs to communicate values and principles by which they do business. Values represent your philosophy for achieving success and they serve as important guidelines for everyday behaviors and decisions. How have recent changes in the business world impacted your values and principles? What does your organization believe to be true and non-negotiable today? As Peter Drucker said, “The purpose of an organization is to attract and maintain customers in order to generate profits and viability.” Issues such as current customer’s expectations, product quality, and service should be taken into consideration in your values statement. Your values should take into account how you feel about and the value you place upon your customers, your employees, your suppliers and vendors, stockholders, the community and all others with whom you interact and do business.

Re-evaluating your vision and values are the first two steps to revisiting your strategic direction. We have found in these ever-changing times that strategic planning is no longer a discretionary decision, and it provides the impetus to getting unstuck. Create your business’s new normal by re-evaluating your strategic plan and implementing the critical success factors that will propel your business forward. There is a very high likelihood that what you are doing today and what you did yesterday will not produce the results you want to see tomorrow.

Tammy A.S. Kohl is President of Resource Associates Corporation. For over 30 years, RAC has specialized in business and management consulting, strategic planning, leadership development, executive coaching, and youth leadership. For more information visit www.resourceassociatescorp.com or contact RAC directly at 800.799.6227.